We help elite sports and stadia increase commercial revenue.
Earl embeds leading edge AI technology, brokers AI relationships, and helps shape the next AI-native commercial channels.
Embedded AI.
Actual tools and systems that generate a return from month one. Not more slide decks, not proofs of concept. Impact to your bottom line. We build around your CRM, marketing stack, sales pipeline and venue data so the tools fit the way you already work. Everything we make is owned and protected by you.
- AI tools embedded into your CRM, sales pipeline and lead-routing
- Marketing automation and personalisation built on your first-party data
- Custom agents that handle the work commercial teams currently grind through manually
- Bespoke, not boxed: built around how your venue operates today
- Owned by you. Protected by you. Yours to evolve as the technology moves
Platform partnerships.
Sports venues sit on some of the most valuable IP in the world: archives, image rights, match data, and brand. When AI platforms use it, there should be commercial terms attached. AP, Reuters, Condé Nast and the FT already have these relationships. You should too.
- Inventory of your AI-relevant IP: archives, imagery, match footage, event data, brand assets
- Direct relationships managed on your behalf with OpenAI, Anthropic, Google, Perplexity and others
- Licensing terms, data provenance and fresh data feeds where they apply
- Continuous monitoring of how your IP appears across AI platforms
- Commercial terms attached to the things that have always been yours. And always should be!
Off-field channels.
The edge in AI moves weekly, not yearly: new models, new interfaces, new ways people will discover, book and buy from you. We stay on the frontier so you don't have to, and bring your team what's working while it's still an edge, not a headline. The venues that build their presence in this channel now will own their audience for the next decade.
- Strategic positioning across AI search, discovery and recommendation surfaces
- AI-native fan and commercial experiences designed for the next channel, not retrofitted
- Making sure your commercial inventory (hospitality, partnerships, tours) actually surfaces when buyers ask ChatGPT or Perplexity, not just when they Google you
- Sponsored content and ads designed for AI distribution, not legacy display
- Future-proofing the audience relationship for the next decade of commercial experience
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